Dune Suncare is entering 550 Ulta Beauty doors.
The ten-month-old sunscreen brand can be one among 4 brands featured in Ulta Beauty’s Sparked program, displayed on entry tables and end caps depending on the shop. It's going to even be a member of the Conscious Beauty program. All stock keeping units, in addition to latest launches, can be available on the retailer.
Since Dune’s launch in June, it has been focused on retail expansion, as brick-and-mortar is where consumers typically purchase sunscreen.
“Convenience is essential on this category. People, even probably the most upper echelon conscientious shoppers in sun care, are purchasing their sunscreen in another way than they're, say, beauty or skincare products,” said Dune cofounder Emily Doyle. “They’re going...
Continue reading
0 Comments