Dynamo Tag

PARIS — Puig has built itself right into a 3 billion-euro-plus beauty and fashion powerhouse. Masterminding the fastidiously planned and executed evolution is Marc Puig, a third-generation member of the Spanish group’s founding family. He became the privately held company’s chief executive officer in 2004 and added chairman to his title in 2007. “Since 1914, every generation of the Puig family has endeavored to depart behind a greater and stronger company than the one they inherited, guided by a way of doing business — the Puig way — that has been passed down from one generation to the subsequent,” said Marc Puig. “Our priority has at all times been to work on the success of our company and our brands for generations to...