Dyson Tag

Dyson is opening its first South Florida doors. On Friday, the brand unveils its Dyson Beauty Lab at Saks Fifth Avenue Bal Harbour, a shop-in-shop concept that marks the brand’s first Beauty Lab in partnership with Saks, a longtime retail partner of the brand.   “For us, experience is essential,” said Jordan Saxemard, senior vp of promoting at Dyson Americas. “Miami is a crucial, vibrant market, and the Saks shop offers customers there the chance to experience the transformative properties of our technology firsthand.”  On the lab, which is supplied with a hair-washing basin and two styling stations, consumers will give you the chance to buy Dyson’s full range of hair care technology, have their hair styled by Dyson stylists using the Airwrap Multi-styler,...