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28 May

Ewan Mitchell's Tenacity Earned Him His 'Big Break'

by Beautifaire101
Fashion
_House of the Dragon_ star Ewan Mitchell (Prince Aemond Targaryen) explains how he got into acting. #HouseoftheDragon #EwanMitchell #Vogue Subscribe to British Vogue►► https://www.youtube.com/britishvogue?sub_confirmation=1 CONNECT WITH BRITISH VOGUE Web: https://www.vogue.co.uk Twitter: https://twitter.com/britishvogue Facebook: https://www.facebook.com/britishvogue Instagram: https://www.instagram.com/britishvogue Pinterest: https://www.pinterest.co.uk/britishvogue Newsletter: https://www.vogue.co.uk/newsletters Subscribe: https://www.vogue.co.uk/subscribe ABOUT BRITISH VOGUE British Vogue is the world’s leading premium lifestyle and fashion entertainment channel. Weekly releases and brand recent original programming including short movies, series and in-depth documentaries, British Vogue’s channel is the last word destination for unprecedented access into the world of fashion, beauty and culture. ...
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13 Oct

The Top 10 Beauty Firms by Earned Media Value

by Beautifaire101
Beauty, Featured
Makeup brands are still leading the charge in relation to earned media value. While nine out of the highest 10 brands by EMV saw month-over-month declines during August — namely attributable to a seasonal deceleration of launches — Profit Cosmetics saw a surge in momentum because of the late-July launch of its Fanfest Mascara. The brand netted $32.2 million EMV for the month, up 15 percent versus July. The #FanfestMascara was one in every of the brand’s top EMV-driving hashtags, netting $2.6 million EMV from 445 creators in August. “Historically, October and December are inclined to be big months for beauty EMV, largely attributable to Halloween and Christmas promotions,” said Alexander Rawitz, director of content marketing at CreatorIQ, Tribe Dynamics’...
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10 Jun

Top 10 Makeup Brands by Earned Media Value in

by Beautifaire101
Beauty, Featured
While a persistent decrease in overall influencer content has led to widespread declines in earned media value, brands like Tarte Cosmetics, Dior Beauty and Rare Beauty are each seeing standout momentum within the metric, which assigns a novel value to a chunk of content based on engagement. The revival of the #TrippinWithTarte era — the brand most recently whisked influencers away to Turks and Caicos in April, followed by a Formula 1 Miami Prix tour in May — has driven 58 percent year-over-year EMV growth for the brand even amidst allegations that trip attendees with smaller followings are usually not offered equal accommodations. “After much debate and controversy surrounding splashy influencer getaways like #TrippinWithTarte, it’s clear that creators and consumers still...
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