After debuting within the U.K. one yr ago, Community x Seen (CXS) will make its U.S. debut this Thursday.
Developed by public relations and communications agency, Seen Group, the platform goals to attach nano creators (or those with fewer than 50,000 followers) with beauty brands to trial and review products, while creating user-generated content that might be distributed across myriad social and digital channels.
“Seen only operates within the vertical of beauty, and over time we have now been inundated with people asking us how they'll get their start of their creator journeys,” said Jane Walsh, chief executive officer of Seen. “We saw an actual opportunity to harness those voices and create our own community.”
For the reason that platform’s...
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