In accordance with a recent study conducted by ESW, a direct-to-consumer e-commerce company, Millennials will take over because the lead global spenders this 12 months. The survey sampled 16,000 international consumers in 16 countries and located that 73 percent of Millennial shoppers plan to spend the identical or more online in 2023.
The retail categories Millennials will likely be spending their money on include health and wonder, luxury, apparel and footwear and consumer electronics. In comparison with Gen Z, nearly 50 percent of Millennials say they may increase their online looking for health and wonder products.
ESW’s study moreover highlights “convenience shoppers” and “power shoppers.” The e-commerce company identifies “convenience shoppers” as shoppers willing to pay full price. “Power shoppers” are defined...
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