What number of Drunk Elephant free SAMPLES does it take to make a FULL SIZE skin scare smoothie?!
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Elephant Tag
TOKYO — After months of speculation, Shiseido announced Tuesday that it has signed a deal to amass a one hundred pc stake in “clean beauty” brand Drunk Elephant, in a transaction valued at roughly $845 million. The move is the newest step within the Japanese beauty company’s push to develop into a much bigger player with a more global footprint.
Founded in 2012 by Tiffany Masterson and launched in August 2013, Drunk Elephant helped to pioneer the clean beauty movement. It saw exponential sales growth, with estimates putting its net sales for 2018 near $100 million. It has attracted customers representing a big selection of demographics, but is particularly popular amongst Millennials and Gen Z.
“Drunk Elephant will give you the option...
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Slug: The Buzz
Hed: Brandefy’s Most Searched Brands In April
Dek: Known for its product breakdowns and dupe suggestions, the sweetness and research shopping app has seen a spike in usage attributable to ongoing economic pressures, exceeding 90,000 monthly users.
Body:
Just how far can a recession drive beauty dupe discourse?
In accordance with Meg Pryde’s beauty research and shopping app Brandefy — which launched in 2018 and counts over 90,000 monthly users as of late — very.
“We’ve seen a spike in energetic users and sessions as consumers hunt for reasonably priced alternatives to their favorite products, without sacrificing quality,” said Pryde, adding that the app’s buzzing community forum is leaving no stone (or popular product) unturned as consumers’ seek for these...
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