Ellis – Beautifaire

9 May

Tracee Ellis Ross Talks Pattern Beauty’s Purpose, U.K. Expansion

Tracee Ellis Ross is taking her vision for Pattern across the pond. The actor and entrepreneur is launching product within the U.K. in an exclusive partnership with Boots, starting on Wednesday. For Ross, the move was a natural extension of her accessible vision for textured hair care. “The unique dream for the brand was to be a world brand because I feel that the curly and textured community is one which spans across the globe,” she told WWD. “I desired to expand that mission so that everyone has access to their most beautiful and healthy hair.” Boots made a super partner for the brand given its broad footprint. “85 percent of the U.K. population is inside 10 minutes of a Boots store,” she...

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10 Jan

Bee Shapiro’s Ellis Brooklyn Raises $1 Million – WWD

by Beautifaire101

Beauty, Featured

Bee Shapiro’s Ellis Brooklyn Raises Million – WWD

Fragrance business Ellis Brooklyn has raised a $1 million seed round from Stage 1 Fund and Toni Ko, the founding father of NYX. Ellis makes eau de parfums, candles and body care. It was founded by Latest York Times’ Skin Deep columnist and writer Bee Shapiro, and was early to the clean-ingredients trend within the fragrance category. With the capital, Shapiro plans to deepen Ellis’ international distribution and hire an worker who “can dovetail not only our e-comm, but additionally the e-comms of our retailers,” she said. “Our e-comm is way up. We had our biggest month ever, like within the history of our brand, in July in e-comm,” Shapiro said. For a lot of brands, fragrance sales have suffered as stores closed and consumers...

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10 Dec

Tracee Ellis Ross Introduces Pattern Beauty Blow Dryer –

by Beautifaire101

Beauty, Featured

Tracee Ellis Ross Introduces Pattern Beauty Blow Dryer –

“It felt like I used to be taking the sun out of the box,” Tracee Ellis Ross said of her newest product, the Pattern Beauty blow dryer — which encompasses a latest hue for the brand, caramella. “It’s so freakin’ pretty.” Two years within the making, it’s the corporate’s first heat tool. The actress, activist and founding father of the hair company, which she introduced in 2019, said the launch reflects a “perfect evolution” of where the brand is today. A better have a look at the brand new tool. Courtesy of Pattern Beauty “It extends the story of what’s possible with our hair without damage, while leaning into texture, while leaning into your natural curl patterns, but finding latest and exciting ways to style...

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15 Nov

Hate Floral Fragrances? Ellis Brooklyn Florist Perfume Might Change

by Beauty Tips

Beauty

Hate Floral Fragrances? Ellis Brooklyn Florist Perfume Might Change

The primary line on the web site’s copy for Ellis Brooklyn Florist Eau de Parfum exclaims that the scent “is a celebration of citrus floral.” On paper, because of this the fragrance is a celebration of my two least favorite categories of perfume. But two things drew me to call in a sample anyway: For one, it was created in collaboration with DSM-Firmenich principal perfumer Frank Voelklwho also worked on my two other favorite Ellis Brooklyn scents, After and Sun Fruit. For 2, the bottle is a pleasant shade of hot pink that stands out against my collection of otherwise mostly clear-glass-with-a-black-or-gold-cap fragrances.Sometimes, judging a book by its cover results in a positive final result. The primary sniff elicited from...

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