Emerging Tag

The seemingly ceaseless revolving door of TikTok-driven beauty aesthetics of late all have one thing in common: effortful simplicity.  With the so-called “that girl” and “off-duty model” aesthetics gaining traction on TikTok this 12 months, numerous sub-aesthetics have cropped up which channel this pared-down approach to beauty.  While season one in all HBO Max’s hit show, “Euphoria,” gave rise to a flurry of rainbow-colored, rhinestone-clad makeup looks, the more subtle glam of season two, which debuted in January, has spawned comparatively toned-down looks that emphasize glowy skin and lips.  When consumers do go for dramatic eye makeup — just like the siren eye look, which involves winged eyeliner and smoked-out eye shadow — it’s normally accompanied by more muted components; lip oil as...