LONDON — Supergoop is working to take its user-friendly SPF products global, and is clearing various regulatory hurdles to accomplish that.
The corporate focuses on SPF products that mix into its range of makeup, body care and skin products, aiming to avoid sunscreen that's sticky, tacky or messy.
In 2022, the brand reached $250 million in sales, a 65 percent year-on-year increase, and now could be eyeing expansion within the U.K., Europe and Middle East with stockists Space NK and Sephora.
“Sunscreen is regulated otherwise in just about every a part of the world. The complexity of doing this, whether it’s the way you do your packaging or the way you register your formulas, you might have to construct quite a...
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