Within the context of a fast-changing business environment and ever-evolving technological innovations, the style industry is currently confronted with unprecedented opportunities and challenges. Digitalization has served as a key impetus for brand transformation, generating infinite potential for brand value enhancement and marketing growth. Against the backdrop, firstly and jointly organized by Tencent Marketing Solution, the Omni-channel marketing partner for enterprises, top fashion media WWD, and leading consulting firm BCG, the 2022 Fashion Tech·T Summit titled “Beauty and Luxury Encounters the Future” and Report on Digital Trends of China’s Luxury Market in 2022 and Report on Digital Trends of China’s Prestige Beauty Market in 2022 was successfully launched on December 12.
The conference invited fashion industry professionals from top media, consulting agencies,...
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