Endorsements Tag

There was a time when celebrities signed a contract to publicize a brand and got paid a handsome paycheck to accomplish that. They talked with reporters and writers in regards to the brand, posted Instagram photos of themselves wearing a product and appeared in promoting campaigns. It caught consumers’ interest. Now these celebrities are usually not only creating buzz about company products but are considering of investing in products they promote or starting their very own brands to reap an even bigger reward. “They’re like, wait. I got paid $2 million and this company had a $400 million exit,” said Allison Statter, chief executive officer of Blended Strategy Group, a Los Angeles creative marketing and communications agency. “The talent, especially the large talent,...