Pantone’s Color of the 12 months for 2023 — Viva Magenta Pantone 18-1750 — is all about strength and optimism.
This 12 months’s standout is expounded to connecting to nature, the way it lasts through centuries and taking that into the longer term, in response to the Pantone Color Institute’s executive director, Leatrice Eiseman.
Viva Magenta is a shade that's powerful and empowering — the purpose being it “encourages self-expression without restraint, is dynamic and electrifying,” Eiseman said. The necessity for calm as a balm and tranquility is undeniable following the events of the past three years, but energy can be in demand “to get us over this next hurdle — wherever it takes us,” she said.
The incontrovertible fact that participants...
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