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30 Oct

Dr.Jart+ Taps K-pop Group Enhypen as First Global Ambassadors

by Beautifaire101
Beauty, Featured
Korean skincare brand Dr.Jart+ has tapped K-pop septet Enhypen as its first global ambassadors. The boy band makes their debut within the brand’s “Supercharged repair, Cicapair” campaign, inaugurating the reimagined Cicapair Collection, which tackles redness and now features additional skin-boosting ingredients, like allantoin. “Dr.Jart+ is a culture brand and Enhypen is a culture band. With Korean culture — especially K-pop and K-beauty — on the forefront of world trends, we knew this was the suitable moment to pair the exciting energy of Enhypen with the art and creativity of Dr.Jart+,” said Sunny Ka, senior vp, global marketing on the brand. The collaboration comes amid Enhypen’s ongoing “Fate” world tour, and, beyond upgraded formulas marks the addition of a fifth stock keeping unit to the gathering: Cicapair So Soothing Treatment. The brand...
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10 Jun

Prada Names Enhypen Brand Ambassadors

by Beauty Tips
Fashion, Featured
MILAN — It was only a matter of time before Prada’s endorsement of K-pop would inch up a notch: The seven members of South Korean music sensation Enhypen have been named the posh brand’s latest ambassadors. Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunoo and Ni-Ki attended their first Prada runway show together last January in Milan. Outside Fondazione Prada, the venue for the men’s fall 2023 fashion show, crowds erupted because the seven members stepped out to greet fans, wearing head-to-toe Prada looks from the lads’s spring 2023 collection, which was heavy on denim sets and boxy blazers. The group, which boasts greater than 12.5 million fans on Instagram alone, helped the Italian label secure $40.4 million in media impact value, in response to...
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12 Nov

ENHYPEN Take Us Backstage at “Manifesto” World Tour in

by Beauty Tips
Beauty, Featured
The group's performance outfits bring all of the glitz and glamor, but they will not be the kind of clothes the artists typically wear. "Stage costumes have to stand out and be eye-catching," Heeseung says. "But I prefer a natural style. [So] I attempt to elevate my look by reusing different items." Heeseung must get one thing straight, though. "I believe I actually have a fashion sense," he admits with a sheepish smile. "I cannot buy groceries every single day. I'm going one time, and I actually have to take some breaks." It's why he sometimes wears the identical clothes. However the repetition doesn't mean a scarcity of favor acumen. "Please don't misunderstand because I do have a fashion sense,"...
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