Enters – Page 2 – Beautifaire

5 Dec

Macy’s beauty offering now includes Jennifer Lopez’s JLo Beauty. “I’m so excited that JLo Beauty will likely be available at Macy’s,” Lopez said in a press release. “JLo Beauty empowers women with transformative, clinically proven formulas that deliver an inner and outer glow at any age. Macy’s — with its wide and diverse reach — is a super partner for us in our quest to bring more people our high performance skincare and body products, proving beauty has no expiration date.” Launched in 2021, Lopez unleashes the “secret” to her glow for all ages with JLo Beauty. Her first eight releases were two moisturizers, a cleanser, face mask, eye cream, two serums and dietary supplements formulated with ingredients like squalane, fermented oil, extra virgin...

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12 Sep

Monat Enters Color Cosmetics With ‘No-makeup Makeup’ Line –

by Beautifaire101

Beauty, Featured

Monat Enters Color Cosmetics With ‘No-makeup Makeup’ Line –

Monat is revving up its category mix with a color cosmetics foray. The direct seller is introducing a skin care-infused line spanning brow gel, concealer, translucent powder, gel-cream blush, bronzer, mascara and liquid lipstick — essentially, mainstays of a “prepare with me” TikTok video. “We focused on what are the products which are actually selling more without delay, to principally create a no-makeup makeup look, which we all know is super trending,” said Zulima Garcia, global senior product development director at Monat Prices range from $28 to $39, and ingredients include vitamin E, melatonin, caffeine and Monat’s proprietary botanical-based oil, Rejuveniqe S. “We don’t wish to position ourselves as a makeup brand because that’s not what we're, so it was necessary...

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6 Sep

Shayde Beauty Enters Lifestyle Category With Candle – WWD

by Beautifaire101

Beauty, Featured

Shayde Beauty Enters Lifestyle Category With Candle – WWD

Shayde Beauty is expanding into a life-style brand, because it is launching its first candle called Ritual, $58. The brand was founded in 2018 by Shay Paresh with a mission to create efficacious products for melanated skin. “I struggled all my life with pimples and pimples scars after which the scars would result in hyperpigmentation and as a lady of color, it’s really hard to treat. I used products growing up that made my skin worse,” Paresh told WWD. “Lots of skin products are usually not tested on skin of color, which is shocking when 40 percent of [the] American population has skin of color. Lots of the time, these products, the chances of the energetic ingredients are quite higher...

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14 Aug

Function of Beauty Enters Sephora With Latest Bond-building Line

by Beautifaire101

Beauty, Featured

Function of Beauty Enters Sephora With Latest Bond-building Line

The Function of Beauty multiverse is growing. The customizable beauty brand has joined forces with Sephora to launch its Function of Beauty Pro line, which incorporates 4 shampoo and conditioner mask duos, each infused with the brand’s recent bond-building technology and catering to one among 4 hair types: straight, wavy, curly or coily. Nine boosters, called Hair Goal Concentrates, will be added to the formulas to focus on specific concerns equivalent to frizz, color maintenance, shine, hydration, curl definition and more. The shampoos and conditioner masks retail for $24 and $28, respectively; each hair concentrate costs $4. “We all know the Sephora shopper is more Millennial than Gen-Z, and we all know also they are individuals who over-index with salon...

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