Ephemeral Tag

PARIS – To assist rejoice Pride Month, Givenchy Parfums is diving deeper into the metaverse, where it's holding the primary immersive, ephemeral art exhibition hosted by a beauty brand, on the platform Spatial starting Thursday. For the Givenchy Beauty Pride Gallery there, the LVMH Moët Hennessy Louis Vuitton-owned brand has given carte blanche to 3 digital artists to honor the LGBTQIA+ community and promote an inclusive message. “It’s in continuity to what we've got already explored,” said Romain Spitzer, chief executive officer of Givenchy Parfums, referring to the brand’s pioneering digital projects within the recent past. In 2020, it was the primary luxury beauty label to plunge into Animal Crossing. A yr later and again in 2022, it was the primary one to...