Equinox to Partner With High-end Brands With Recent Circle Program

23 May

Equinox is expanding the advantages it offers to members by partnering with other luxury brands in fashion, travel, nutrition and entertainment. Called Equinox Circle, this system is the brainchild of Julia Kim, vice chairman of strategic partnerships and business development for the high-end fitness company. Kim said that is seen as a method to further engage its members by offering perks outside the “4 partitions” of Equinox’s 100-plus fitness clubs. The launch will include eight brands including StockX, Bezel and Oura, and can expand to incorporate fashion brands in the long run, Kim said. For 30 years, Equinox has steered clear of partnering with other brands, selecting as an alternative to supply members a spot to flee the trials of their every day lives....

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11 Apr

Saul Nash Really Desires to Move Equinox Members With

by Beauty Tips

Fashion, Featured

MOVE IT OR LOSE IT: The London-based menswear designer Saul Nash is giving latest intending to constant motion through a collaboration with Equinox. Beyond collaborating on limited-run designs that shall be sold online and in select Equinox clubs starting Wednesday, Nash helped develop the “Saul Nash: Creativity in Movement” class. Offered to members in select Equinox locations, the 45-minute experience blends performance art and dance, which is just not a stretch in any respect for Nash. With maximum mobility key to a lot of his designs, the 30-year-old creative routinely bridges performance, dance and fashion along with his presentations, and has been known to indicate his creations in motion through choreographed performances. Outside of the style realm, he’s choreographed music videos for Justine...

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3 Apr

Equinox Hotels Introduces $12,000 Experience for the Met Gala

by Beautifaire101

Beauty, Featured

Equinox Hotels is able to have a good time the primary Monday in May with a $12,000 guest experience. Ahead of the Met Gala on May 1, the hotel in Hudson Yards will offer guests an expensive two-night experience. “With the Met Gala being fashion’s biggest night of the 12 months, and this 12 months’s theme being ‘Karl Lagerfeld: A Line of Beauty,’ it presented a novel opportunity for our team to supply unfettered access to our Equinox ecosystem. The result's an expertly designed pre-gala routine that may leave guests and attendees feeling their best from the within out,” said Ara Patterson, vp of food and beverage and spa for Equinox Hotels. Guests who book the two-night stay will likely...

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