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Erewhon Tag

8 Aug

Origns, Erewhon Team to Launch Mushroom Serum-inspired Juice –

Origins is getting in on the Erewhon beverage craze. To coincide with the launch of its recent Dr. Andrew Weil for Origins Mega-Mushroom Restorative Skin Concentrate, $66, the brand has teamed up with Erewhon for a limited-edition pressed juice infused with Origins’ signature molecular mushroom complex. Available in all nine Erewhon locations for $12, the Dr. Andrew Weil for Origins Mega-Mushroom Juice blends tremella, reishi and fermented chaga mushrooms with cucumber, pineapple, sea moss, pearl powder, kiwi and other greens for a skin-boosting, antioxidant-filled formula. “We wanted to attach our [mushroom] expertise during the last 20 years with the momentum of the ‘shroom boom’ within the U.S.,” said Amber Garrison, global brand president of Origins, noting the brand collaborated with...
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15 Jun

Emma Chamberlain’s Chamberlain Coffee Launches a Smoothie at Erewhon

Erewhon is constant with its buzzy smoothie collaborations. After collaborations with the likes of Hailey Bieber, Kourtney Kardashian Barker and Sakara Life, the stylish Los Angeles-based health food store is that this time partnering with Chamberlain Coffee, founded by influencer Emma Chamberlain, on a limited-edition Cold Brew Cookie Smoothie, $19. Erewhon isn't any stranger to Chamberlain, having been a partner of Chamberlain Coffee for several years. In December 2021, it introduced the coffee brand into the grocery store’s outposts throughout California. “While we're already in-store at Erewhon, this smoothie gives recent customers a probability to try Chamberlain Coffee, in addition to current customers to experience the brand in a novel way,” said Liz Ahern, chief marketing officer of Chamberlain Coffee. “Since Erewhon is...
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2 Dec

Uni’s Refillable Body Care Line Enters Erewhon – WWD

Sustainable body care brand Uni has entered its first retailer, Erewhon Market — the Los Angeles County luxury supermarket chain with a cult-like following. Launched direct-to-consumer in February 2022 by tech entrepreneur Alexandra Keating, Uni might be present in all eight locations. After three years in development, following a $4 million seed investment (that features Ashton Kutcher and Guy Oseary’s Sound Ventures), industry sources value Uni at $10 million. Erewhon’s reusable glass bottle program inspired her and artistic director Marc Atlan as they developed the body care brand, when the Australian native first moved to L.A., Keating said. Using a reusable dispenser with sleek packaging, all Uni products are bottled in recycled aluminum, made to be repeatedly used and recycled. Uni Courtesy of Uni “It...
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