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EspritRebuilds Tag

31 May

From California Cool to Latest York Nuanced, Esprit Rebuilds

Within the pantheon of fashion brands, Esprit 20 years ago dropped within the rankings through management changes, reorganizations, product revamps, a withdrawal from the U.S., and a glance that in America, no less than, lost relevance. Now there’s one other reinvention underway, and it’s as sweeping as ever. Debt has been worn out, enabling the corporate to speculate in upgrading information technology infrastructure and capabilities, retailing, and constructing a Latest York headquarters. Flagships on Fifth Avenue in Manhattan’s Flatiron neighborhood, Vancouver, Miami and Los Angeles are planned, marking a return to retailing in North America after 15 years. Stores can be rigged with omnichannel capabilities that utilize artificial intelligence, digital technology and real-time data to support operations and enrich the shopping experience....
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