Essano, the natural skincare brand from Latest Zealand, is targeting a recent demographic stateside.
Meant for girls older than 50, the brand’s Visible Repair range will probably be launching in Rite Aid with three stock keeping units, including a facial serum, a day cream and an evening cream, each priced at $24.99.
The road was born out of white space out there for Gen X consumers.
“We all know that girls notice differences of their skin as they undergo perimenopausal and menopausal stages of their lives,” said Katarina Scrimshaw, senior marketing manager and brand lead for Essano. “There wasn’t quite a bit talking to that age group, and we all know from research that girls at that stage of life really struggle with...
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