Estée – Beautifaire

1 Jun

Karlie Kloss’ Estée Lauder Deal Goes Deep

For entrepreneurial model Karlie Kloss, a job as global spokesmodel and brand ambassador for the Estée Lauder brand is “a natural fit.” “Estée was this iconic American entrepreneur and an actual trailblazer — the story is something I’ve at all times been inspired by,” Kloss, who has founded and oversees her own production company and a philanthropic initiative, told WWD in an exclusive interview the day her appointment was revealed. “There’s a whole lot of shared values between [the Estée Lauder brand] and in my brand and businesses.” This isn’t Kloss’ first beauty contract. L’Oréal Paris tapped the supermodel for a brand ambassadorship in 2014. However it’s actually her most involved beauty deal thus far. Kloss’ contract with Lauder will extend beyond standard...

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27 Mar

Estée Lauder Cos. Launches Clinique on Amazon

by Beautifaire101

Beauty, Featured

Estée Lauder Cos. Launches Clinique on Amazon

It’s a recent era for the Estée Lauder Cos. For years, the sweetness company has held off from launching any of its brands on the retail behemoth that's Amazon, but in a change of strategy, Clinique is debuting within the U.S. Amazon Premium Beauty store on Wednesday. Clinique can be the primary of a select few brands throughout the Estée Lauder Cos.’ portfolio to achieve this, in accordance with the corporate. It just isn't yet known which other brands will join. Of the move, Fabrizio Freda, president and chief executive officer of the Estée Lauder Cos., said: “We're thrilled to be strategically expanding our consumer reach within the U.S. as a select few Estée Lauder Corporations brands open dedicated storefronts in Amazon’s fast-growing...

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11 Mar

Miranda Kerr Looks to Make Kora the ‘Estée Lauder

by Beautifaire101

Beauty, Featured

Miranda Kerr Looks to Make Kora the ‘Estée Lauder

Since launching Kora Organics in 2009, Miranda Kerr hasn’t “taken a cent out of the corporate,” she said. “I put all of it back in, regardless that we’re profitable and I could possibly be writing myself a check, I don’t,” continued the Australian model and chief executive officer. She owns 95 percent of the business alongside a 5 percent silent investor. “I put it back in in order that I can grow the team and invest more in, you understand, more products.” That team is now at 58, with 28 employees within the U.S. and 30 in Australia. Kerr manages the business from Los Angeles, where the mom of three lives with husband Evan Spiegel, Snapchat’s billionaire CEO. “Our consumers have been asking...

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29 Feb

Estée Lauder Inks Uber Eats’ First Beauty Partnership

by Beautifaire101

Beauty, Featured

Estée Lauder Inks Uber Eats’ First Beauty Partnership

Beauty enthusiasts will soon have the opportunity to Uber Eats their favorite candles and skincare to their homes. As a part of a deal between Uber and The Estée Lauder Cos. Inc., Jo Malone London and Origins will arrange shop on the Uber Eats and Postmates apps this weekend, allowing customers to buy products from greater than 60 stores within the U.S. The partnership is a possibility for Lauder — which recently reported a 16 percent sales growth — to profit from Uber’s delivery business, which has grown 150 percent year-over-year, in keeping with Uber. In turn, Uber is seeking to expand its categories to incorporate alcohol, groceries, convenience and, in fact, beauty. “The past yr [has] accelerated this notion of the ‘get...

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