Balmain and Estée Lauder Cos. Sign Beauty License: EXCLUSIVE

26 Sep

PARIS — “I’m obsessive about beauty. It’s almost like an extension of myself,” said Olivier Rousteing, whose office at Balmain is strewn with scented candles and whose bathroom at house is well-stocked with makeup, Tom Ford’s Black Orchid scent and Chanel No.22 perfume. No wonder he’s so enthusiastic about Balmain’s latest beauty license with the Estée Lauder Cos. Inc. Rousteing is getting some immersive training at a famous Paris perfumery school, and is plotting an approach to cosmetics that can offer protection and nourishment, as much as color and glamour. “I feel like everyone’s wearing numerous makeup, but I believe it’s vital to also care for your skin,” he said. “I’m super proud to work with Estée Lauder because its products are of...

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16 Sep

APAC Region Drives Growth for Estée Lauder, Dior Beauty,

by Beautifaire101

Beauty, Featured

Could TikTok soon be dethroned as probably the most influential social platform in driving brand awareness amongst Gen Z consumers? It’s too early to inform, but many beauty brands are constructing their presence on Chinese social platforms like Weibo and RED — and seeing sizable gains consequently. Having each garnered roughly 23 percent of their respective Media Impact Values from July through August via China’s Twitter-like platform, Weibo, Guerlain and La Mer are the leading Western beauty brands on the platform. Meanwhile, Estée Lauder, garnered $17.2 million (or 20 percent) of its MIV from Weibo activations from July through August, while La Mer also claims probably the most substantial presence on RED, which has the same format to Instagram but is more shopping...

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27 Aug

Former Estée Lauder Executive Marianne Diorio on the Art

by Beautifaire101

Beauty

Marianne Diorio’s favorite flowers are peonies. She also likes celosias (the feathery kind, to be clear) and snapdragons, as do her neighbors, whom she's going to often message when she re-ups on the latter at her roadside flower stand, called Superflowers, on Shelter Island, N.Y. Formerly the senior vp of worldwide communications on the Estée Lauder Cos. for 30 years, Diorio is now an independent beauty industry consultant and entrepreneur (or as she calls it, “fleurtrepreneur”). “Being in nature is a really humbling and provoking experience,” said Diorio, who first became fascinated about gardening during her 30s. It was around that very same time that her husband, photographer James Wojcik, bought a house on Shelter Island, where the pair now spend the higher...

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