MILAN — Officially kicking off the vacation season with one of the expansive brand takeovers the department store has ever orchestrated, Rinascente is on target to hit the 1 billion euro sales mark this yr, breaking the previous record.
The retailer’s jewel-in-the-crown location overlooking the Duomo cathedral in Milan unveiled Chanel Wonderland Thursday night, a takeover of the French maison that runs through Jan. 4.
“This move is the apotheosis of our strategy as a media company,” Rinascente chief executive officer Pierluigi Cocchini told WWD ahead of the inauguration.
“It’s interesting that an organization like Chanel — one of the evocative and reputable brands on the planet — has decided to partner with Rinascente Duomo on a Christmas takeover, an important moment for them,”...
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