LONDON — Australia’s largest prestige beauty retailer, Mecca, is making its first foray into Europe and the western market with the launch of its number-one bestseller, a multitasking SPF cream from its in-house label, Mecca Cosmetica.
To Save Face SPF50+ Superscreen will launch on Monday within the U.K., and is a milestone for the retailer, which was founded by Jo Horgan in 1997.
The sunscreen, which is made in Australia, will probably be sold direct-to-consumer on Mecca’s latest U.K. site, and retails for 35 kilos.
The plan, in line with Marita Burke, the corporate’s “chief Mecca-maginations officer” is to roll out related SPF products, corresponding to a serum and body care, in the subsequent six to 12 months.
In an exclusive interview, Burke said...
Continue reading
0 Comments
