PARIS — A spate of European indie skincare and wellness brands haven't yet made it to the U.S., but are ripe for the stocking by retailers there.
Consider indies because the mice that roar, and the numbers prove their bite.
Indie skincare sales last 12 months within the U.S. were especially strong, equaling $9.1 billion, a 14 percent year-on-year increase. That followed on from 11 percent growth in 2022. Meanwhile, unit sales in 2023 against 2022 grew by double digits, in response to Circana.
“On this current digital age, indies have quickly risen to be a powerful segment in beauty, representing $30.5 billion in sales and capturing a 32 percent dollar share of the category,” said NielsenIQ in its report titled “The Rise of...
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