PARIS — To mark its tenth anniversary, Kering will launch a broad communications and event strategy to lift awareness of its history and brand values.
The previous Prinault-Printemps-Redout, or PPR, became Kering in June 2013, because it morphed right into a pure luxury and fashion player under the direction of chairman and chief executive officer François-Henri Pinault.
To have a good time a decade of the moniker, the corporate plans numerous projects to lift awareness and and brand recognition of the Balenciaga, Bottega Veneta, Gucci, Alexander McQueen and Saint Laurent parent company.
A company promoting campaign will probably be launched within the third quarter of the yr to shine a highlight on the Kering corporate name and its role in the posh world.
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