Victorias Secrets Evolution Continues
Victoria’s Secret & Co. has turn into a study of transformation within the wake of chaos.
After a torrent of criticism for presenting too narrow a view of beauty, an aborted sale and at last a spin-off through the pandemic, the corporate and its chief executive officer, Martin Waters, have been working steadily at change.
In its first full yr as a stand-alone company, Victoria’s Secret reached out in recent ways by:
Launching Undefinable, a world brand campaign specializing in individuality and variety.
Consolidating the Victoria’s Secret and Pink brands under one umbrella.
Hiring a chief customer officer, a chief supply chain officer and a chief growth officer.
Bringing Victoria’s Secret and Pink to Amazon.
Acquiring Adore Me and investing in Frankies...
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