Exclusive – Page 2 – Beautifaire

25 Apr

Parfums Christian Dior Unveils Sustainability Strategy: EXCLUSIVE

PARIS — Parfums Christian Dior is unveiling its sustainability strategy, called “Beauty as a Legacy 2030.” That builds on the LVMH Moët Hennessy Louis Vuitton-owned house’s earlier efforts and includes voluntary reporting. “Last yr, it was really about intent, and this yr is about motion,” said Laurent Kleitman, president and chief executive officer of Parfums Christian Dior, calling sustainability a business imperative today. “Sustainability shouldn't be a latest concept at Dior,” he said. The brand’s L’Or de Vie skincare packaging was fully refillable 16 years ago, and Rouge Dior lipstick from the Fifties was, as well. “So there has at all times been something within the Dior DNA that was about protecting the world at large and nature,” said Kleitman. “And this has to...

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13 Mar

House of Drunk Is Popping Up in Paris: EXCLUSIVE

by Beautifaire101

Beauty, Featured

House of Drunk Is Popping Up in Paris: EXCLUSIVE

PARIS — As Drunk Elephant expands across the globe, the clean skincare brand is poised to open its first House of Drunk pop-up in Paris. It is going to be positioned on the Pavillon Rive Gauche, 6 Rue Frédéric Sauton in town’s fifth arrondissement, and open to the general public Oct. 15 and 16, from 11 a.m. to six p.m. CET. Greater than 1,200 individuals are expected to go to. Since 2018, previous House of Drunk pop-ups have been positioned in London, Singapore and Latest York. “We’re very focused on constructing brand love, driving awareness and recruiting latest consumers by sharing our unique product philosophy,” explained Barbara Calcagni, president global brands at Drunk Elephant, Nars and Tory Burch Beauty. “For the reason that acquisition...

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13 Mar

Violette Serrat to Create Guerlain Makeup: EXCLUSIVE

by Beautifaire101

Beauty, Featured

Violette Serrat to Create Guerlain Makeup: EXCLUSIVE

PARIS — Violette Serrat will grow to be the brand new creative director of makeup for Guerlain, WWD has learned. The news confirms a WWD report on July 16. On Aug. 1, Serrat, who goes by her first name professionally, will step into the position held for the past 21 years by Olivier Echaudemaison on the LVMH Moët Hennessy Louis Vuitton-owned house. For Serrat, accepting the role at Guerlain was obvious. “It’s just like the history of our country,” she said, of the practically 200-year-old house, during an exclusive interview with WWD. “It’s really deep within the roots of my story. I grew up [in Paris] this brand. The ladies around me — everybody had some products from Guerlain. So I assumed: ‘After I...

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4 Mar

Dries Van Noten Delves Into Fragrance, Beauty: EXCLUSIVE

by Beautifaire101

Beauty, Featured

Dries Van Noten Delves Into Fragrance, Beauty: EXCLUSIVE

PARIS — Dries Van Noten approached fragrance and lipstick similar to he sets about creating his fashion, garden or home decor: with a clash of concepts and a riot of colours, prints and textures. When joining the Puig group in 2018, the designer knew straight away he desired to dive into the world of perfume and sweetness. “We began quite immediately exchanging ideas and dealing on concepts,” he said. “I don’t go for the simple way. As I make garments for a whole lot of several types of people, it will be strange to do a dictate of perfume, that you just say: ‘That is the one smell.’ I wanted really to have quite a spread.” On March 2, the initial results will...

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