Exclusive – Page 22 – Beautifaire

24 May

EXCLUSIVE: Laneige to Launch First Virtual Store With Obsess

Popular luxury K-beauty brand Laneige is about to launch its first immersive virtual store, due to its partnership with experiential commerce firm Obsess, company representatives told WWD. The hydration skincare company is ready to announce the launch sometime on Tuesday. One draft of the discharge seen by WWD highlights features comparable to exclusive behind-the-scenes content with actress Sydney Sweeney, in addition to the brand new Water Bank Blue Hyaluronic collection. When it comes to the environment, shoppers can expect to see a five-room layout decked out with animations, 360-degree video, gamified features and integrated checkout. The shop’s themed multiroom setup allows the brand to deal with specific skincare collections. “The virtual store is a strong customer engagement tool that may allow shoppers to...

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21 May

Toteme Launches Travel-focused Exclusive Capsule With Mytheresa

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Fashion, Featured

Toteme Launches Travel-focused Exclusive Capsule With Mytheresa

LONDON — Toteme, the nine-year-old Swedish contemporary fashion brand, is launching a travel-focused capsule collection Tuesday with luxury e-tailer Mytheresa. The 26-piece capsule in deep navy and optic white includes ready-to-wear sets in crisp cotton poplin and jacquard stripes, graphic skirts and dresses, monogram trousers, and a collection of summer-ready shoes and accessories. Toteme x Mytheresa travel capsule collection. Courtesy of Toteme and Mytheresa Elin Kling, cofounder of Toteme, said this annual travel collection, exclusive to Mytheresa, represents “a distilled version of our high summer look with pieces which are perfect for alleviating into vacation, from light summer jerseys, crisp cotton poplin and crochet cover-ups to sartorial swimwear.” Tiffany Hsu, vp of womenswear and kidswear fashion buying at Mytheresa, said the capsule showcases the brand’s...

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21 May

EXCLUSIVE: Bally, Rhuigi Villaseñor Part Ways

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Fashion, Featured

EXCLUSIVE: Bally, Rhuigi Villaseñor Part Ways

MILAN — Bally and Rhuigi Villaseñor are parting ways in what was characterised as a joint and mutual decision. Villaseñor joined the Swiss brand in January last yr and chief executive officer Nicolas Girotto underscored the designer’s “creative contributions,” in addition to his “passion, energy, and creativity [that] helped catapult Bally back into the highlight, further rejuvenating the brand’s 170-year legacy through a contemporary, glamorous lens. I wish him all one of the best in the following chapter of his creative journey.” Bally’s design studio will proceed to hold the direction of the brand forward until a latest creative organization is called. A coed fashion show in Milan is planned to present the brand’s spring 2024 collection through the city’s Fashion Week...

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19 May

EXCLUSIVE: Nuuly Expands Plus Offerings With Eloquii

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Fashion, Featured

EXCLUSIVE: Nuuly Expands Plus Offerings With Eloquii

Nuuly, the rental service owned by Urbn, is in search of greater size inclusivity. A latest exclusive partnership with plus-size e-tailer Eloquii seeks to enable a broader size range for rental customers. Carried in sizes 14 to 32, Eloquii drops on-trend styles that span occasion dresses, workplace separates and picnic-worthy summer looks. To start out, the partnership will carry 25 styles with more styles arriving every month. Already, plus-size offerings abound at Nuuly with hundreds of rentals in sizes as much as 5X and 40W from brands like Anthropologie, Universal Standard and For Love & Lemons. “Since Nuuly’s inception, we’ve been committed to expanding fashion horizons for all women, offering a whole bunch of brands and styles for all occasions that our subscribers...

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