Exclusive – Page 4 – Beautifaire

16 Dec

Halsey Launches About-face at Ulta Beauty: EXCLUSIVE – WWD

About-Face, the wonder brand created by singer Halsey, has inked its first retail partnership. The brand shall be going into Ulta Beauty, starting with the total assortment online and its Matte Fluid Eye Paint available in 550 doors, via the Ulta Beauty Sparked program. It's launching online June 14, with the brick-and-mortar footprint to roll out throughout the summer. For Halsey, the move was a natural fit, given their desire to make the brand as accessible to fans as possible. “It was form of a no brainer for me because I'm going to the stores so often,” they told WWD. “Makeup is an element of my job, not only because the founding father of an organization, but as a musician who does...

0 Comments

16 Dec

Rhode by Hailey Bieber — Exclusive Interview, What to Know

by Beautifaire101

Beauty, Featured

Rhode by Hailey Bieber — Exclusive Interview, What to Know

It’s the world of Rhode, and we’re all just living in it. Hailey Bieber launched her beauty brand, Rhode, directly on its website on June 15 with a pared-back assortment of 5 stockkeeping units. Already, though, she’s considering big picture. “The vision for me from the start was the world of Rhode,” Bieber told WWD. “I see Rhode as greater than a beauty brand, I see it more as a platform.” Bieber is starting small with the brand’s launch, including a serum, a moisturizer and three lip balms, with future product drops planned to expand the lineup. All the initial products are vegan, cruelty-free and gluten-free, and priced below $30. Bieber designed the range to be essentials-focused. “My philosophy for the brand, and the...

0 Comments

15 Dec

Givenchy Beauty House Is Launching on Roblox: EXCLUSIVE –

by Beautifaire101

Beauty, Featured

Givenchy Beauty House Is Launching on Roblox: EXCLUSIVE –

PARIS — Givenchy Parfums is launching its own universe in Roblox, marking the primary immersive beauty experience to go live to tell the tale the metaverse platform. Replete with its own castle (nodding to the brand’s late founder Hubert de Givenchy’s stately home), metro station and pool, the Givenchy Beauty House gives users the potential of making up their very own avatars’ faces, and winning virtual fashion accessories and contests. It's on account of go live to tell the tale June 13. Romain Spitzer, chief executive officer of Givenchy Parfums, said in an exclusive interview that the move is an element of the brand’s ongoing strategy that involves “exploring recent universes, digital gaming and in addition social platforms.” He added it is essential for...

0 Comments

8 Dec

Sephora Unveils Plans for the U.K. Market: EXCLUSIVE –

by Beautifaire101

Beauty, Featured

Sephora Unveils Plans for the U.K. Market: EXCLUSIVE –

PARIS — Sephora has unveiled details of the primary phase of its reentry into the U.K. market. “After many rumors, Sephora is finally coming to the U.K.,” said Sylvie Moreau, the retailer’s president of Europe and the Middle East. On Oct. 17, Feelunique.com, which Sephora acquired one yr ago, will likely be transformed into sephora.co.uk. That can have all of the associated codes, including the sweetness retailer’s signature black-and-white stripes. The web site will likely be twinned with Sephora’s application within the U.K., as well. Beauty brands available on the platform are to incorporate quite a few exclusive to the country, including Tarte Cosmetics, Ilia, Makeup by Mario, One/Size by Patrick Starrr, Gxve by Gwen Stefani, Skinfix and Vegamour, plus Sephora’s private-label line. Premium...

0 Comments