LONDON — Mytheresa is prepared for an enormous reveal this week, unveiling 4 exclusive capsule collections from its debut China Designer Program.
This system, which was announced last fall, is supposed to spotlight a recent generation of talent, and reflect Mytheresa’s ambitions in China and the Asia Pacific region.
Designers Susan Fang, Di Du, Jaques Wei and Xuzhi Chen were chosen by a jury that included Tiffany Hsu, Mytheresa’s vp of fashion buying, and Chuxuan Feng, founding father of Huasheng Media and editor in chief of T Magazine China.
Mytheresa will host a dinner in Shanghai on Tuesday with the 4 designers in attendance, and the collections will launch globally on Mytheresa the next day.
The editorial and video were produced by a Chinese...
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