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11 Jan

Walmart, P&G Beauty Executives on Cocreating NOU Hair Care

With scale on one hand and data on the opposite, P&G Beauty and Walmart Inc. have joined forces to create latest paradigms in brand incubation. The manufacturer — among the many world’s largest, with estimated beauty revenue of $14 billion in 2020 — has teamed with the world’s largest retailer on a genderless, Gen Z-focused hair care brand, called NOU. The name, which is an abbreviation for Next of Us, launched online with Walmart in August and is now rolling out to greater than 2,500 doors. The eight debut stock keeping units are priced at $6.97 each. Lately, P&G has eyed latest ways of excited about brands. The corporate launched My Black Is Beautiful in 2019 in a strategic shift from acquisition...
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6 Jan

Mass Market Executives from Ulta, L’Oréal, E.l.f. Bullish on

Macroeconomic concerns aren't any match for beauty’s mass market. Retailers, brand executives and analysts are anticipating an enormous 12 months ahead for the channel.  Along with makeup — which began to rebound last 12 months — being fully back, mass market retailers have found latest ways to distinguish, making themselves able to capitalize on any trade-down amid an uncertain economic backdrop. Beauty manufacturers are also spotting growth across all of the categories through which they play.  “The mass market is in a extremely interesting place,” said Wendy Liebmann, retail analyst and chief executive officer of WSL Strategic Retail, noting that while a recessionary environment will definitely affect consumer spend, brands and retailers stand to learn — so long as they've the fitting strategies...
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14 Oct

Industry Insiders and Executives Congratulate Linda Levy – WWD

The Fragrance Foundation has looked inward for its annual Circle of Champions honoree. The annual event will present the award to Linda G. Levy, the muse’s president. “The past six years on this role as president have allowed me to bring my depth of experience and deep love of this industry to raise our fragrance community,” Levy said of the glory. “It’s a celebration of strategic vision, intentional motion, passion and commitment.” Here, fragrance leaders on Levy’s impact on the fragrance business. “Linda is committed to creating the world of fragrance more accessible to everyone. Her passion for change, and dedication to inspiring and educating the subsequent generation of fragrance professionals, offers our industry so many exciting opportunities for the longer term.” — Sumit Bhasin,...
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23 Jun

Beauty Executives Talk Industry-wide Fragrance Boom – WWD

L’Oréal won big on the Fragrance Foundation Awards last Thursday. But at once within the fragrance category, there aren’t any losers. The category, which gained steam throughout the pandemic, shows no signs of slowing down. Based on Circana data, prestige fragrance sales grew 13 percent year-to-date through May, with brick-and-mortar sales growing 15 percent. Circana also expects sales to surpass $200 million for Father’s Day this 12 months. “The category is greater than alive and well,” said Linda Levy, president of the Fragrance Foundation, and the event’s hostess. “We're seeing that continuing — people will not be just after sex appeal, they’re about how they feel about themselves, and so they’re about wellness.” That consensus was shared by attendees. Amongst the large winners were...
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