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Expansion Tag

23 Jul

Pvolve President on Brand Expansion + Jennifer Aniston Partnership

For Pvolve, boutique fitness is booming.  In an effort to grow each virtually and physically over the subsequent few years, the brand — which has experienced a 471 percent increase in sales across product, subscriptions and its studio and franchise business since Jan. 1 — is leveraging franchise expansion, products and a key partnership with Pvolve loyalist Jennifer Aniston.  Jennifer Aniston for Pvolve. Because the brand, which launched in 2017, looks to expand its reach each digitally and in-person, bringing on Aniston as an envoy was key. In accordance with company president Julie Cartwright, Aniston had been a user of Pvolve since 2021 and her team reached out to share her story, searching for ways to partner. With this, the brand is...
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12 Jul

As Global Expansion Advances, Mango Posts Robust First Half Revenues

Mango, continuing to construct globally with recent stores, reported a 20 percent gain in revenues to 1.451 billion euros in the primary half of this yr. The Barcelona, Spain-based fashion retailer also reported Wednesday that the primary half’s results were 30 percent higher than the identical period in 2019, surpassing pre-pandemic figures.    “Our customers value Mango’s unique design proposal and magnificence and we're currently engaged in an ambitious plan of international expansion,” Toni Ruiz, Mango’s chief executive officer, said in an announcement Wednesday. “The positive leads to the primary half of the yr strengthen our business model and our ecosystem of assorted channels and partners.” Mango chief executive officer Toni Ruiz. Courtesy Mango While continuing to open stores, the corporate attributed the gains to improved...
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1 Jul

Vanessa Bruno Kicks Off Expansion With Shanghai Store

PARIS — Vanessa Bruno could also be all about quintessential nonchalant French style, but for the 20-year-old brand, it’s time to stretch its legs over again outside its home territory. Step one is the opening this week of its latest flagship in Shanghai, a 2,700-square-foot store two years within the making on West Nanjing Road, opposite the Plaza 66 luxury retail complex. Relatively than a flagship, the shop was modeled after a Parisian apartment by Belgian architect Nathalie Deboel, full of an eclectic mixture of furniture for a Scandi-French aesthetic matching founder Vanessa Bruno’s heritage. “After I began, I used to be the girl who made clothes the way in which she dressed,” said the designer ahead of the opening. “However it...
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21 Apr

Baobab Sets Global Expansion on Back of Stellar Growth

At the top of March, Bogota’s San Francisco Palace full of the local fashion community as guests arrived to see the sustainable swimwear and resortwear brand Baobab unveil its spring 2023 collection, titled “La Danza” (The Dance). Following a movie, which was based on a love story set in Rio de Janeiro within the ’70s, the stage offered a live scenography where dance and music took over the audience, a celebration not only of the brand new collection but of the expansion the brand has seen during the last two years.   Colombian-born designer Isabella Espinosa launched Baobab in 2015 with the mission of creating a positive mark through the lens of fabric innovation and environmental responsibility. Since then the brand’s ongoing...
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