Expansions Tag

April Prakti Beauty Pritika Swarup’s Prakti Beauty has made its first retail foray, launching in all five Goop stores and online. The brand, known for modernizing Ayurvedic beauty rituals via offerings like its exfoliating PritiPolish and PaviPure detox mask, purports to have quadrupled its sales growth in 2023 versus 2022. March Ourside Nostalgia Eau de Parfum courtesy Ourside, the posh fragrance brand introduced by Keta Burke-Williams in 2023, has launched at Bergdorf Goodman because the retailer’s only Black woman-founded fragrance brand. The three eau de parfums Nostalgia, Dusk and Moon Dust, retail for $196 each and are “designed for non-conformers.” Dedcool courtesy Home and superb fragrance brand Dedcool has launched within the U.K. in 30 Space NK stores. The brand’s other international markets include Australia and Recent Zealand,...