Extinct Tag

Biotech start-up Arcaea is taking floral fragrances back to the past, with a latest range of scents based on extinct flowers. Its latest brand, Future Society, uses sequenced DNA from extinct flowers as inspiration for these formulations. That’s because this technology makes it possible to grasp what scent molecules these flowers can have once produced.  Once sourced, this data was then shared with perfumers including Daniela Andrie and Olivia Jan, each at Givaudan, and Jérome Epinette of Robertet, who created Future Society’s Scent Surrection Collection.  “Fragrance has all the time been rooted in powerful storytelling and sensory experiences. We're excited to point out how biology can create latest stories and product experiences. Science is about greater than clinical studies, it also represents latest...