As Global Director of Arcadia, the AR Creative Studio at Snap Inc. based in Recent York, Resh Sidhu manages a team of augmented reality (AR) pioneers who've helped make the platform the highest one for sharing shopping moments. With over 250 million users who engage Snapchat with AR every day, Snapchat is vital to creating shopping experiences more relevant and fascinating for consumers — especially younger demographic cohorts comparable to Gen Z.
For fashion and sweetness brands that leverage the technology, the outcomes are startling.
For instance, in a Christian Dior Couture sneaker try-on campaign, the brand successfully drove sales to its website. And overall, their campaign, which included AR lenses and Snap Ads, drove a return on ad spend that far...
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