In 2022, bleached eyebrows all but defined the epicenter of cool.
The trend, which has cycled out and in of prominence since bursting into the mainstream within the ‘90s, has recently been sported by everyone from A-listers like Maisie Williams and FKA twigs, to on a regular basis people simply trying to edge up their appearance.
The look first gained momentum when fashion designers like Alexander McQueen and Anna Sui waltzed icy-hued brows down the runway within the ‘90s. Celebrities including Jared Leto and Madonna shortly followed suit.
In his 1997 book, “Making Faces,” late makeup artist to the celebs, Kevyn Aucoin, described eyebrow bleaching as a way to “soften the expression” and “open up the face.” He famously executed the look on high-profile...
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