Beyond a partnership that enables beauty consumers to buy with flexible payment methods, Haus Labs by Lady Gaga and Klarna share a core set of values which can be wide deep and impactful. Haus Labs’ chief marketing officer, Kelly Coller, and Natalia Brzezinski, head of strategy at Klarna, U.S., shared with the audience on the WWD Apparel and Retail CEO Summit that it was no accident that the 2 were sharing the stage, but quite the strategic culmination of two corporations driven by investment for the greater economy.
“Klarna is completely not only a vendor, in reality, they’re quite the other,” Coller said. “Now we have plenty of programs together that go deep and wide, including the creation of our Klarna...
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