F.a.e Tag

Thrive Market goes greater on beauty, starting with its first brand. Called F.a.e. — which stands for “for all, in every single place” — the brand launches Tuesday on the health membership platform’s website with 26 stockkeeping units across face, body and hair care. Prices range from $6.99 for body and hair care to $9.99 for facial oils. Launching with a big selection of products was by design, said Christine McNerney, senior director of merchandising, home, health and sweetness at Thrive Market. “It was intentional in trying to satisfy our member in any a part of their routine, whether within the shower with hair care or with facial oils in skincare,” she said. “It ties back to our core mission, we’re a...