Hailey Bieber’s Rhode is making its next move.
On June 15 — the one-year anniversary of the skincare brand’s founding — Rhode will introduce its Glazing Milk, a $29 facial essence made with ceramides, magnesium, zinc and copper, meant to spice up hydration and support healthy skin barrier function.
The discharge marks Rhode’s first recent product launch because the direct-to-consumer brand debuted last June with five stock keeping units: A serum, a moisturizer and a lip treatment in three flavors, all priced under $30.
On the WWD Beauty CEO Summit in May, Bieber described Rhode’s product line as “something that felt prefer it was this line of only essentials,” adding the her goal has been to create a product range so...
Continue reading
0 Comments