The most important takeaway that Amazon wants brands and consumers to know about its anti-counterfeiting measures is that its approach is working — and never just incrementally. In line with the e-tail giant’s latest brand protection report released on Tuesday, its copycat-busting moves have led to the removal of 6 million fakes from its marketplace and stopped tons of of 1000's of illicit activities.
Amazon’s tactical approach to combatting counterfeits has been years within the making, as a mix of name and consumer reporting, seller vetting, mandated removals and legal enforcement actions. However the tech giant’s expertise in artificial intelligence appears to be amping up the efficacy, perhaps to such a level that it might even discourage malevolent parties from even trying.
“The...
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