Amazon Prime Day was a boon for beauty and wellness.
In line with a NielsenIQ survey, beauty was a top-shopped category in the course of the two-day sale extravaganza. Twenty-seven percent of those that bought consumer packaged goods bought skincare; 26 percent, vitamins and supplements; 24 percent, hair care, and 18 percent, cosmetics.
“Beauty was the number-one CPG category that was shopped during Prime Big Deal Day. What surprised me essentially the most was seeing the merchandising. While you went to Amazon on Tuesday and Wednesday, there was just one feature banner on the homepage, and it was a beauty banner,” said Jacqueline Flam, senior vice chairman of U.S. retail, beauty and over-the-counter at NielsenIQ.
In line with the corporate, bestselling creator favorites...
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