DOUGH RAY ME: On the surface, donuts appear to be a reasonably straightforward business — selling fresh, colourful and circular confections that appeal to the masses with quick turnarounds. The specialty also sounds somewhat just like the fashion industry, as Dough Doughnuts co-owner Steven Klein can attest to.
Having spent years in private label sportswear manufacturing on Seventh Avenue before diving into donuts, he understands the ins and outs of fashion, collaborations and drops. Last month, Dough provided the 100 “X”-shaped turquoise and white donuts for the launch of “Sex and the City” actress Sarah Jessica Parker’s wine brand Invivo X, SJP. “What happened was the PR firm called us in a panic — as usual with loads of these PR...
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