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5 Dec

Sol de Janeiro, Erborian Amongst Fastest-growing Skin Care Brands

by Beautifaire101
Beauty, Featured
L’Occitane International is soaring through the social media ranks. In line with CreatorIQ, the Hong Kong-listed French skincare company owns the three fastest-growing skincare brands by earned media value — Sol de Janeiro, Erborian and L’Occitane en Provence — which have seen respective year-over-year EMV growth of 144 percent, 156 percent and 628 percent, respectively. L’Occitane-owned Elemis has seen a 132 percent increase within the metric, earning it the number-three spot by total EMV within the skincare category — up five spots from 2022. The 4 brands’ EMV growth outpaces that of the skincare category at large, which grew 45 percent through the first half of 2023 versus the primary half of 2022. “What L’Occitane does well is giving creators...
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15 Jul

Afterpay’s 10 Fastest-growing Skin Care Products within the 2nd

by Beautifaire101
Beauty, Featured
The hero treatment is not any longer relegated to 1 step within the skincare routine — it’s all of them. Data from Afterpay shows performance-minded consumers are spending more cash on lip balms, micellar waters, cleansers and other foundational components of their regimens. “People want the perfect of the perfect — they’re searching for quality,” said Shakaila Forbes-Bell, Afterpay’s in-house fashion psychologist. She said the trend of “dopamine makeup,” characterised by daring and colourful glam, is also fueling an increase in makeup-removing and cleansing products by necessity. Sales of brilliant pink eye shadow have grown 75 percent on Afterpay, with blue eye shadow also seeing a spike because of movies like “Barbie” and “The Little Mermaid.” “We see people engaging...
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17 Jun

Amazon’s Fastest-growing Makeup and Hair Care Categories on Amazon

by Beautifaire101
Beauty, Featured
Amazon’s footholds in prestige beauty proceed to grow stronger, reporting about 100 million unique beauty shoppers a month, and holding 12 percent of the prestige beauty market share. What does it take, though, to win on the platform? “One of the vital critical things that drives growth [on Amazon] is reviews, particularly in beauty,” said Sarah Hofstetter, president of Profitero, the e-commerce insights platform. It found that the variety of reviews and the variety of product images included in an inventory are two key aspects determining what products organically come up on the primary page of search results. Products see a mean sales lift of 37 percent after they move from page two to page one on Amazon. While Amazon presents a...
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2 Apr

Rare Beauty Was Social Media’s Fastest-Growing Beauty Brand February

by Beautifaire101
Beauty, Featured
Followers aren’t the whole lot, but surges within the metric might be a sign of cultural shifts and moments value listening to. For instance, data from digital marketing agency Stylophane found that Rihanna’s Fenty Beauty clocked significant cross-platform follower increases within the lead-up to and aftermath of her much-awaited Super Bowl halftime performance, and now reigns because the sixth most-followed beauty brand on TikTok. Selena Gomez became probably the most followed woman on Instagram in February, and her brand, Rare Beauty, followed suit. The cosmetics brand gained probably the most latest followers on each platforms throughout the month, with a whopping 628,000 on Instagram alone. Here, see the variety of followers gained by each of TikTok’s fastest-growing beauty brands in February. Rare...
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