Fave Tag

“Do you want flowers?” Erica Dias asks me firstly of our phone interview. This catches me off-guard, as I’m used to posing the questions—but I took a beat, leaned back in my computer chair, and smiled as an honest answer popped into my head. “Yes. They remind me of sunshine.” That right there, is why Helen Florals is so necessary. Dias launched the flower brand back within the spring of 2020 as she—like the remainder of the world—was trying to keep up her sanity. “I discovered myself embarking on this spiritual journey where I needed to return to what sparked joy in my life,” Dias shared. “The 2 things that kept coming to mind was my grandmother…and her flowers.” Growing...