Feeney Tag

Flowers have been utilized in fragrances because the precedent days, when plant-based ingredients like blooms, leaves, and resins were blended to create scented oils. Michelle thinks the time has come to offer traditional florals the fashionable upgrade they deserve. She’s no stranger to innovation. Starting out in PR, she worked with the pioneering women who built the London fashion scene. She launched Tommy Hilfiger’s first-ever fragrance, helped lead MAC Cosmetics to change into the most important makeup brand on the earth, and created beauty products that went on to change into cult classics. On this episode, Michelle sits down with Heather Hyatt, who runs social media at Scentbird. She tells the story of the inspiration behind her fragrances, including an iconic...