FIRST AMBASSADOR: Ferragamo has found its own K-pop artist. The Florentine fashion house has tapped Jeno Lee, best generally known as Jeno, as its first global male brand ambassador.
A member of South Korean boy band NCT, Jeno attended the brand’s fall 2023 fashion show in Milan in February, sharing behind-the-scenes moments of his Italian trip along with his roughly 6 million followers on Instagram.
“Jeno Lee has a charismatic personality and an uncanny ability to attach with a young international audience through his music, style and persona,” said Maximilian Davis, who took Ferragamo’s creative helm last yr.
“We’re driven by the identical passion for creativity,” underscored Davis, while Jeno said he was “excited concerning the opportunity to create synergies with the brand,” which...
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