LONDON — Mytheresa is tapping into top clients’ cultural sensibilities, and wallets, with a by-invitation trip to Rome later this week that’s set to incorporate a non-public tour of the brand new Spazio Musja museum and the Valentino archive.
The trip is a component of a broader collaboration with Valentino that may see the retailer release seven exclusive, all-pink summer looks designed by Pier Paolo Piccioli exclusively for Mytheresa.
The designs, which include a zingy rose print and feathery trims, land on the Mytheresa site on Wednesday. There are lightweight maxidresses, a minidress adorned with feathers and a jaunty pair of drawstring shorts.
The editorial shoot was directed by Mytheresa chief creative officer Julian Paul with photographs by Jana Gerberding.
A couple of days...
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