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13 May

The Next Generation of Beauty Filters Augment Content Value

Perhaps to the initial dismay of some collaborators, Grace Choi isn’t an idea repeater.  “I never wish to do the identical thing twice,” said the augmented reality filter creator, who knows the important thing to disrupting the tedium of a typical TikTok scroll through her craft hangs within the balance of functionality and novelty.  Though Choi has been innovating in the wonder industry for greater than a decade — she debuted the primary 3D makeup printer in 2014 through her company, Mink — it wasn’t until TikTok launched its AR Effect House platform in beta mode in 2021 that she began seriously dabbling in social media filter creation.  “I believed there just wasn’t quite a platform that was right for it,” said Choi,...
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30 May

AI machine learning TikTok filters are causing errors in

The uncanny latest generation of filters uses GAN technology to regenerate every pixel on a face In case you’ve been on TikTok recently, you may have come face-to-face with a scarily yassified version of yourself. The Daring Glamour TikTok filter, which has now been utilized in 46.8 million videos, is a heavy contour make-up filter that changes in response to who’s using it, and never glitches. It is only one example of the brand new generation of filters which use AI and machine learning to be eerily lifelike and undetectable. Others include the Teenage Look filter, which de-ages users, and the Lite Foundation filter, which removes moles, beauty marks and pimples spots, giving...
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31 Mar

Makeup Artist Sofi Chernyak Makes Beauty Filters That Don’t

Sofi Chernyak doesn’t make filters — she builds worlds. The MaquillAR Studio founder and artistic director is the type of visionary that may take a gold-packaging-encased Valdé Beauty lipstick and create from it a shimmering, oasis-inspired virtual landscape which manages to not only evoke the product’s physical appearance in an immersive way, but adds a female empowerment-focused story that may be explored and felt by anyone who comes across the Instagram filter. Founded in 2021, MaquillAR combines Chernyak’s longtime experience as a makeup artist, her bachelor’s degree in art history and studio art, and unwavering resolve to create social media filters which are “creatively good,” or in other words, don’t depend on face-altering technology to make their mark. The studio...
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