PARIS — Byredo is launching high-quality jewelry as a everlasting product category, starting with 18-karat gold and sterling-silver pieces due out at the top of November.
The gathering known as Virasaat, the Hindi word for “inheritance,” nodding to the Indian heritage of Byredo founder Ben Gorham.
The brand has a singular relationship to timing introductions.
“What’s been very nice — and this has all the time been the case with Byredo — is we’ve set our own kind of cadence,” said Gorham. “When you will have a big a part of your corporation through direct channels, and have spent a few years engaging with plenty of communities, which we have now, you'll be able to launch things when and the way you would...
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